[4] He was inspired to become a director after hearing a BBC Radio 4 interview with Ridley Scott and Alan Parker in which they said that they got started in feature films through directing commercials.
[3][5] Wilson has directed commercials for companies such as Apple, IKEA, Orange, Stella Artois, Olympus, AT&T, Safestore, Beck's Brewery, and Coca-Cola.
[2] His Christmas adverts for UK department store John Lewis & Partners, including "The Long Wait" (2011), "The Journey" (2012), "Monty the Penguin" (2014), "Buster the Boxer" (2016), and "Excitable Edgar" (2019), have become a widely talked-about part of British popular culture.
[7] His numerous music videos include "Satisfaction" for Benny Benassi, "Tribulations" for LCD Soundsystem, "Who Am I" for Will Young, "Take Me Back to Your House" for Basement Jaxx,[8] "Don't Let Him Waste Your Time" for Jarvis Cocker, "What's a Girl to Do?"
The following year, he directed a four-minute silent comedy homage for Sky Arts and the English National Opera, based on The Barber of Seville aria "Largo al factotum" and starring Mathew Baynton as Figaro.
[9][10] In October 2010, a short film directed by Wilson and featuring Gillian Anderson, No Pressure, was released by the 10:10 campaign in Britain to spread awareness of climate change.