[3][4] In 1961, Cameron began his broadcasting career in Scotland as a regular contributor to Scotsport[5] then after a year became a continuity announcer and newsreader with STV in February 1962, He formed one of STV's first news-reading trios, alongside Michael O'Halloran and Raymond Boyd, and unlike their contemporaries of the time, they read the news from printed scripts, rather than Autocue.
[8][9] He became IRN's principal morning newsreader, before he moved to co-present LBC's flagship breakfast show, the AM Programme, firstly with Allen MacKenzie and then Clive Roslin.
Bob Holness delivered the travel and traffic reports from Helicopter 417 before moving to co-present the AM Programme with Cameron in 1975, a partnership that would last for 10 years.
Cameron put the success of AM down to the light and shade of hard news combined with everyday features such as medical and cooking segments.
[14] The new station employed a number of celebrities to present new programmes, with Cameron later remarking, "If people like that bring in money at the box office, then they are worth every penny.
By summer 1997, he was hosting the drivetime programme solo between 4pm and 7pm and was drawing close to half a million listeners, the loyalty of which he put down to "fighting their battles for them.
[4] Cameron is known for his voice being "dark, steely and with a nasal buzz that was almost Antipodean"[8] He described his broadcasting style as "a little old-fashioned", and that "I've always believed in the autocratic approach.
[18] Cameron was born in Scotland, where he lived in Bearsden and worked as an accountant in Edinburgh before embarking on his career in broadcasting.
[22] In 2003, after announcing his retirement, Cameron received an induction into the Radio Academy Hall of Fame in recognition of his 42-year broadcasting career.