Lance Barton is a struggling comedian who is quite funny and confident in his personality, but is unable to bring his talent across in front of an audience.

After being booed off stage one night, he hears about an opportunity from his manager, Whitney Daniels at the Apollo Theater, which is having a farewell show due to its imminent closing.

He is hoping to get a chance to prove himself in front of a real audience, when on his way home riding a bike, Lance is distracted by Sontee Jenkins.

After sorting through many bodies, they find Charles Wellington III, an extremely rich businessman freshly drowned in his tub by his wife and assistant, Winston Sklar.

After pulling off a successful performance at the Apollo and reconnecting with Whitney, King and Keyes inform Lance that after their current conversation, he will not remember them or his past lives, but his personality will remain.

The website's consensus reads: " A toned down Chris Rock fails to bring a limp script to life as the movie moves from one gag to the next.