[6] Arabic low-rise vernacular style of architecture is present in the Old Town, while high-rise contemporary buildings dominate the rest of the development.

It is the home of 1,300 stores[10] in addition to numerous attractions, including an Olympic-size ice rink, an aquarium and a water zoo.

The Dubai Mall is the most visited retail destination in the United Arab Emirates with approximately over 100 Million visitors every year.

However, during the New Year's Eve party on 31st December 2015, the hotel caught a deadly fire which destroyed the building's cladding.

[19] Styled on the classic Arabian dhow, the project was developed by Emaar Properties in collaboration with architect Janus Rostock.

The venue hosts a wide array of performances coming from countries around the world, including theatre, opera, ballet, concerts, musicals, stand-up comedy shows and various seasonal events.

[20] Encircling Downtown Dubai, the 3.5 km road was previously known as Emaar Boulevard based on the area's developer.

In December 2012, Emaar renamed the boulevard to pay tribute to Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

[22] The celebration usually comprises a massive firework display on the Burj Khalifa at midnight[23] and gathers hundreds of thousands of residents and tourists.

According to a newspaper article in 2013, Emaar has launched two identically designed towers located on Muhammad Bin Rashid Boulevard in Downtown Dubai.

In September 2018, SSH has been chosen by Emaar and appointed WSP Burj Park Lake Dubai's Opera District.