Hype is a 1980 American comedy-drama horror romance film directed by Charles B. Griffith,[2] starring Oliver Reed and Sunny Johnson.

[3] The film is a reversal of Robert Louis Stevenson's 1886 Dr. Jekyll and Mr. Hyde story, about a malformed doctor who drinks a potion and becomes a handsome (and violent) ladies' man.

Griffith pitched him Dr Feelgood and Mr Hype, a black comedy about a hippie who invents a new drug that turns everyone into advertising executives.

Griffith said, "I had to redo the entire picture in my head when he was cast, because it was a zany slapstick comedy and I got Oliver Reed – with that face and that voice!

According to Griffith, Cannon could not release the film and it was sold to cable television: Heckyl and Hype could have been a very good picture.