The following article is a list of characters who have appeared in various media across the Action Man franchise, including the original Palitoy toyline, the subsequent Hasbro toy line, the Panini Comics series, various video games, and the two Action Man TV shows, from USA in 1995 and from Canada in 2000.
Although the appearance and backstory of Action Man has varied over time and across different media, the scar on the character's right cheek has remained consistent.
In the 1995 TV series, the character is depicted as a man suffering from amnesia who leads the Action Force in their fight against the evil Dr. X and his terrorist organisation.
In the 2000 TV series, Action Man was reimagined as extreme sports athlete Alex Mann of 'Team Xtreme'.
He has a special ability called an AMP (Advanced Macro Probability) Factor, a result of secret experiments by his former coach Simon Grey.
[4] At Joecon 2010, a convention exclusive Q-Force action figure of Natalie Poole was released and came with a 'Silent Attack' canoe.
Joe vs. Cobra JoeCon Special #3 (2010) published by Fun Publications, Natalie is shown as a member of the Action Force.
[7] Knuck was a military member of the Action Force in the 1995 TV series, always sporting a beret and camo gear.
RAID became the poster-dog for the SPCA after Action Man aggressively chastised him for urinating on his new rug, prompting outrage from the public.
Dr. X (real name Count Laszlo Huszar II, or Dorian Exler in the 1995 TV series) is the main antagonist of the franchise, introduced in 1993.
In the 2000 TV series, Dr. X was depicted as a handicapped scientist who worked with Simon Grey to help humanity in case of a nuclear war.
Unabated, Dr. X continued his work on 'neo-humanity', eventually transplanting his mind in to the body of Action Man's sporting rival Brandon Cane in an attempt to obtain immortality.
In the 2016 comic series by IDW Publishing, the original Doctor X dies in a confrontation with then-Action Man, Agent Mike Brogan.
His corpse is destroyed by traitorous AMP Agent Mercy Gale who adopts his identity to manipulate global conflicts.
Gale receives an X-shaped scar after being non-fatally shot by current Action Man, Agent Ian Noble.
The 'No-Face' moniker comes from the hideous state of his skin, the result of a botched robbery where Visage was covered in toxic acid and suffered severe burns and scarring.
Following the death of Dr. X, No-Face created the 'X-Robot' army and later resurrected his master, in the hope that his services to Dr. X would one day be rewarded by the restoration of his face.
Toxica is the assistant of Professor Gangrene and appeared in Action Man: Operation Extreme, a video game released for the PS1.
She appears in a vehicular section of the game controlling a number of henchmen to attack Action Man, before facing him herself.
They played a central role in the 2004 direct-to-DVD film Action Man: Robot Atak and its video game adaptation.
He later went on to work for Bank of Ireland as an accountant, solving mysteries such as why the expenses claimed by senior executives were so excessively high.
A scientist who was kidnapped by No-Face and forced to make a mind control gas for Dr. X during the events of the 2004 Panini Comics story-arc and the 2004 film Action Man: Robot Atak.