Transmitted via Substack, Dracula Daily first ran in 2021, gaining further popularity when it was rerun in 2022, with 1600 subscribers in 2021 compared to 200,000 as of May 17, 2022.
[3] Kirkland does not modify the content of the novel, which is in the public domain, but does rearrange portions to match up with their day of writing in-novel.
[1] Dracula Daily has been likened to a book club, since many subscribers read along in real time and can discuss the most recent updates.
The 2022 run has become popular on Tumblr, with users following along and creating memes, such as expressing anxiety over the fate of their "dear friend Jonathan Harker".
[4] It has increased interest in Dracula, its adaptations, and other vampire fiction, and inspired other forms of serialized classic literature.