The show was broadcast on the Dutch platform Videoland, an online streaming service owned by RTL, and worldwide on WOW Presents Plus.

[3] Like the American version, instead of RuPaul, Fred van Leer has several roles within the show, acting as host and judge.

As the host, Fred introduces guests, announces the challenges the queens will take part in each week, and reveals who will be leaving the competition.

In mini challenges, each contestant is asked to perform a different task with varying requirements and time limitations.

A recurring mini challenge is dedicated to "reading", a drag term for making insulting observations about others for comedic effect, inspired by Paris Is Burning.

A recurring main challenge is to design and construct a custom outfit, sometimes incorporating unconventional materials.

A panel of judges cast opinions about the challenge performances and runway looks, first to the contestants onstage, and then again with them offstage.

[5][6] The first season of Drag Race Holland began airing on 18 September 2020 on Videoland in the Netherlands and World of Wonder's WOW Presents Plus streaming service internationally, and ran for 8 episodes.