The artists compete for the chance to win a cash prize and the crown of "Dragula - the World's Next Drag Supermonster".

Each episode a winner is chosen, and the contestants who end up on the bottom must face extreme "extermination challenges" which test them physically and psychologically to prove they have the punk spirit required by the judges to remain in the competition.

[10][11] The first season of The Boulet Brothers' Dragula premiered on October 31, 2016, and aired as a seven episode pilot series on the YouTube channel Hey Qween!.

The season aired on Amazon Prime in the United Kingdom, OUTtv in Canada and SBS Viceland in Australia.

Dragula became the first American reality television competition to feature a drag king after Landon Cider appeared as a contestant in Season 3.

Past challenges have included being buried alive in a coffin, being pierced with gauged needles, skydiving, eating cow intestines, and surviving an evening in an extreme haunted house.

[28] The competitor who fails the extermination challenge is "killed off" by the Boulet Brothers in a scripted scene at the end of each episode.

[29] Each episode they are joined by a rotating cast of celebrity musicians, directors, writers and horror alumni including Henry Rollins, Milly Shapiro, Amanda Lepore, Bonnie Aarons, Felissa Rose, Danielle Harris, Rachel True, and Cig Nuetron.

A spin-off film titled The Boulet Brothers' Dragula: Resurrection was released on AMC Networks' Shudder on October 20, 2020.

[34] Legend: Notes: Since its original online airing, Dragula has received positive reviews,[36][37] and was dubbed "Required Horror Viewing" by Fangoria.

He also said that Dragula should not be thought of as "just a show about drag queens who love grotesque, hardcore queer performance art", and that "in its own way, it's encouraging us to stand united, whether you're a supermonster or not".

They have directed their focus on drag artistry that is unpredictable, outlandish and disturbing rather than getting queens to conform to show business standards.