It initially only handled publishing, but in 1986, when Kopec changed the name to "Drakkar Promotion", he also expanded its services to include management, booking, and merchandising.

The company later signed German metal bands such as Raven, Running Wild, and Sodom.

In 1992, the company joined forces with Bertelsmann Music Group to become Drakkar Promotion Musikverlag GmbH.

This second company became so successful that Kopec, who felt overworked, decided to sell his shares to BMG.

His original company became "Drakkar Entertainment GmbH".