In 2005, Ivy Queen partnered with co-founder of Perfect Image Records, José Guadalupe to form Filtro Musik.

[1] This stemmed from Guadalupe parting ways with the other co-founder of Perfect Image Anthony Pérez who in turn would launch his own label The Roof Records.

[1] Later that year, Univision Records signed the label to a licensing plan to promote Ivy Queen's fifth studio album Flashback (2005) to Latin and non-Latin buyers.

[5] Ivy Queen was previously signed to a distribution deal with Univision Records, which in turn was acquired by Machete's parent company Universal Music Latin Entertainment in 2008.

[5] The president of Universal Music Latino and Machete, Walter Kolm, commented in a press release "It's a privilege to have Ivy Queen a part of our artistic roster.