In 2011, Dreamworld announced a $10 million deal with DreamWorks Animation to bring the company's characters to their amusement park.
In a 3-stage development beginning on 19 December 2011, Dreamworld will open new shows and newly themed rides and attractions.
[4] In March 2016, Beto Carrero World and DreamWorks Animation renewed the partnership for more 10 years, and announced three new themed areas featuring Shrek, How to Train Your Dragon, and Kung Fu Panda.
[14] In February 2013, it was revealed that DreamWorks Animation has partnered with Regions GC to build in Russia Europe's largest indoor theme parks.
The parks, which were expected to be completed in 2015, would feature themes based on Shrek, Madagascar, How to Train Your Dragon, Kung Fu Panda, and Turbo.
The resorts would present a series of performances, parades, dining experiences, meet-and-greets and photo opportunities highlighting characters such as Po from Kung Fu Panda; Shrek, Fiona and Puss in Boots from Shrek; Alex the Lion, King Julien and the Penguins from Madagascar and Toothless and Hiccup from How to Train Your Dragon.