In a November 2008 interview with Digital Spy, Robyn said that while the song was written in 2006, "these lyrics make a lot of sense now.

"[2] Digital Spy called the song "a lovely, melancholy piece of electropop that maintains the high standards Robyn set with 'Be Mine', 'Who's That Girl' and 'With Every Heartbeat'.

"[3] The song has been named a "slice of credible dance-pop, one that combines genuinely heartfelt lyrics [...] with stirring strings and a hands in the air, tripping off your tits chorus.

"[4] Pitchfork Media said that "Falk [...] concocts a gorgeous, shimmering backing track upon which Robyn and the Ark's Ola Salo rest their weary heads.

[7] As opposed to Robyn and Salo appearing in the music video, two students from a high school in Stockholm star.

The camera pans out on the African American man as he slowly pulls down his hood, and it turns out he is actually a police officer.

Near the end of the video, various characters (such as the man being saved from the taxi, and the girl's reflection) transform into Robyn for a moment.

Entitled The Whole Picture, the adverts showed people appearing to be engaging in criminal and/or anti-social acts yet they are actually helping someone else.