[2] As of 2018[update], it was established in thirty countries, had 27 million customers with headquarters located in Paris.

Other brands of BNP Paribas Personal Finance are Findomestic in Italy and AlphaCredit in Belgium.

[5][6] Cetelem merged with UCB at the end of 2007 and became "BNP Paribas Personal Finance".

[7] Since June 2015, Laurent David has been the CEO of BNP Paribas Personal Finance.

[8] Cetelem has been marketing loans and credits, as well as savings and insurance products, since 2011.