Boutique

[2][3] The term boutique and also designer refer (with some differences) to both goods and services,[4] which are containing some element that is claimed to justify an extremely high price.

[citation needed] Some multi-outlet businesses (Chain stores) can be referred to as boutiques if they target small, upscale niche markets.

[5] Although some boutiques specialize in hand-made items and other unique products, others simply produce T-shirts, stickers, and other fashion accessories in artificially small runs and sell them at high prices.

In the late 1990s, some European retail traders developed the idea of tailoring a shop towards a lifestyle theme, in what they called "concept stores,"[6] which specialized in cross-selling without using separate departments.

One of the first concept stores was[citation needed] 10 Corso Como in Milan, Italy, founded in 1990, followed by Colette[7] in Paris and Quartier 206 in Berlin.