In March 2010, Drive-In Classics became Sundance Channel which aired programming focused on independent films, documentaries, music series, dramas and more.

[1] The channel was launched only three months later, on September 7, 2001 at 9:00 p.m. EST under the name "Drive-In Classics",[2] which focused on showing primarily films from the B movie genre, focusing on films popular at the drive-in theatres in the 1950s to 1970s, and a number of television series including The Hilarious House of Frightenstein and Xena: Warrior Princess.

In July 2006, Bell Globemedia announced that it would purchase CHUM for an estimated $1.7 billion CAD, included in the sale was Drive-In Classics.

On July 14, 2009, CTVglobemedia announced the sale of Drive-In Classics and SexTV: The Channel to Corus Entertainment for $40 million CAD.

[8][9] The channel was rebranded on March 1, 2010 as planned, focusing its programming on independent films, documentaries, scripted drams and comedies, and musical performances.