The track is mainly built and themed around the area, Cloud Cuckoo Land.

Later, in 2012, the ride's sponsorship deal with Peugeot came to an end, with the attraction being given a new name of simply the Alton Towers Driving School.

Finally, in 2017, after a one year renovation period from the 2016 season, the ride received a minor refurbishment and reopened as the Cuckoo Cars Driving School, with cars receiving an updated, patterned shell.

When opened in 2006, the Peugeot 207 Driving School was immensely popular with children.

A marketing ploy was that the children received a faux driver's license after completing their 5-minute turn.