Tom Douglas presented Janson and Carusoe with the idea of the song, which is a piano ballad with a central theme of treating females with respect.
He told Rolling Stone Country, "It's teaching the younger generation of men that this is probably the better way to treat a girl...instead of ‘let’s get drunk and hook up.'
[6] Jeff Venable directed the song's music video, which was filmed along Lower Broadway in downtown Nashville, Tennessee.
To film the video, Venable got permission from the city to shut down the street and all businesses on it, leaving an empty streetscape on which Janson performs the song from behind a baby grand piano.
In between the shots, the video tells a story of a young intoxicated woman leaving a bar, along with flashbacks of her witnessing abuse as a child, and being victimized as a student.