Emaar chairman Mohamed Alabbar described the new project as an "elegant monument" which is going to add value to property being developed by the company along the city's creek.

On 15 January 2017, a revised model of the original design was displayed at the Sales Center of the complex.

According to Aurecon, the engineering firm working on the project, the tower would emit a 'beacon of light' from its peak at night.

At the top will be an oval-shaped bud, housing ten observation decks, including The Pinnacle Room, which will offer 360-degree views of the city.

[9] On 4 April 2020, Emaar Properties, developer of the Tower and surrounding area, halted construction temporarily due to the COVID-19 pandemic.

[17][18] As of 7 December 2020, the construction was delayed indefinitely until the government allowed work to resume once the pandemic was under control.

[19] In August 2023, Emaar Properties' founder, Mohamed Alabbar, confirmed that Dubai Creek Tower was undergoing a redesign process to enhance its architectural concept.