He created the patent medicine Hadacol and promoted it through the 'Hadacol Caravan' which featured major celebrities of the day including Mickey Rooney, Ava Gardner, Cesar Romero, Hank Williams, and many others.
Williams began writing the song 'Jambalaya' while traveling on the Hadacol bus, listening to the Cajun conversation.
[2] In 1932 he ran for governor, losing to the Huey Long candidate Oscar K. Allen.
Huey Long subsequently adopted the idea in his nascent campaign for President.
Franklin D. Roosevelt got the idea from Long, and it became the modern Social Security system.