Wilfred Joseph "Dukes" Duford (June 11, 1898 – May 8, 1981) was an American college football player, coach, and university athletic director.

[1] Duford attended Niagara High School[2] and Marquette University, where he played football, baseball, and basketball.

[1] Duford began his college football coaching career with a two-year stint at the University of Saint Mary in Kansas.

[8] In his autobiography, Memories of a Hall of Fame Sportswriter, Bob Broeg called Duford his "candidate for the most noble coach of all.

"[9] In 1966, Duford was working as the Commissioner of the St. Louis Council on Human Relations,[10] which was set up to facilitate racial integration of the city.