Michael Scott is initially excited about the prospect of getting a BlackBerry, but is warned by Creed Bratton that the program is a ploy to get rid of older workers.
To show that personal interaction is more effective than new technology, Michael and Dwight Schrute decide to win back the clients they lost in the past year by hand-delivering gift baskets to them.
With one basket left to deliver, Michael pretends to misinterpret his rental car's GPS directions and intentionally drives into Lake Scranton.
Pam Beesly and Jim Halpert are exposed as a couple when Toby Flenderson circulates a memo about public displays of affection.
Show runner and executive producer Greg Daniels decided against it, feeling that "a goatee would make Ryan a flat-out chump.
"[3] In conjunction with the episode, a "Dunder Mifflin Infinity" website was created where fans could sign up and become "employees" of different "branches", and perform tasks such as designing a logo for the company or making Creed look young again.
"[6] Jack Rodgers, from TV Guide said that his "favorite thing about this episode was the sly parallel that connects the three love stories" and "Michael’s obsession with sticking to his old methods rather than learning to change and embrace technology".
[7] Will Leitch of New York criticized the episode, saying that Michael driving into the lake felt more like the actions of a "cartoon character", than "based in reality".