Dunlop's sponsorship ended in 1982, and the name sponsor changed frequently thereafter, with the words "British Masters" usually also in the tournament's official name.

The event was sponsored by Dunlop from 1946 to 1982, during which time it continued to have a small field with no 36-hole cut.

[1] During the 1980s the British Masters was one of the most lucrative events on the European Tour with a prize fund that was as high as third among the tournaments on the schedule, but its status, or at least its relative level of prize money, has declined considerably in recent years.

The tournament has been played at many different venues; twice in the "Dunlop Masters" era it was held in the Republic of Ireland.

The deal with the Quinn Group ended in 2008, and when attempts to find another sponsor were unsuccessful, the British Masters was removed from the European Tour schedule for 2009.