Although the first Dutch rappers in Europe typically wrote in the English language, this began to change when Osdorp Posse[1] gained a big following of fans.
They were the first to record and release hip hop in the Dutch language, perform for big crowds[2] and to achieve chart success with their albums.
[4] After rapper Def Rhymz was the first to reach the Dutch main chart with number 1 hits such as Doekoe (Sranan Tongo for 'money'; 1999), and Schudden ("Shake (it)"/"Shaking"; 2001) with a more pop, R&B and dance influenced sound, Dutch language hip hop has grown into a staple of mainstream pop music in the Netherlands and Flanders in the 21st century.
[5] However, in the late 1980s Nederhop ("Netherhop") emerged, as artists began to rap in Dutch, such as Def Rhymz, Blonnie B, Alex and the CityCrew, Dynamic Rockers, and the Osdorp Posse.
Notable in the late 1980s were All Star Fresh of King Bee topping charts with: "Back by Dope Demand" in early 1990 and Rudeboy of Urban Dance Squad who, at the time, were arguably more widely known in New York City than in the Netherlands.
The impression that he made that year, resulted in many invitations to perform with artists like Public Enemy, Stetsasonic, Ice T and Ultra Magnetic MCs.
This teamwork resulted in the single Lets Get Busy (Clubland Quarts feat Snap introductin [sic] King Bee).
Other productions in this line were Deepzone "It's Gonna Be All right", Kellee- my love, Ty Holden- you're my Inspiration and His Royal Freshness- They don't understand.
Urban Dance Squad was a Dutch rap rock band formed after a jam session at a festival in Utrecht in 1986, including rapper/vocalist Rudeboy Remington and DJ DNA (DoNotAsk).
The band's music is described as a blend of genres, including hard rock, funk, soul, hip hop, reggae, jazz and ska and is compared with Living Colour, Red Hot Chili Peppers and Fishbone.
Many hip hop listeners found it silly to hear raps in a different language than English and the radio and television didn't want to have anything to do with it at all.
[7] Their beats, created by producer Seda on Amiga 500 with Protracker, had a heavy sound and was similar to U.S. old-school hip hop, while also embracing an own style by making use of samples from metal music.
By 1996, Djax Records released material by Ouderkerk Kaffers, White Wolf, West Klan, Dr. Doom, Spookrijders, Zuid Oost Posse, Klaas Vaak, Cut, Mach, Vuurwerk, Loco-Motief, Lijkenpikkers, Bitchez & Cream, Space Marines, Jesse, Neuk!
Despite this, Osdorp Posse managed to build a large following of fans by 1995, resulting in nation-wide sold-out tours and big spots at Dutch festivals.
On one side the hardcore rap performers like Osdorp Posse, De Uitverkorenen, Casto and West Klan, who focussed on the content of their lyrics with social criticism, political subjects and knowledge, on often energetic and rough beats.
With MCs Stefan and Clyde rapping about their personal lives and life in Amsterdam as a black man, the Spookrijders even gained respect from non-hip-hop musicians and fans.
Described by Ali B. as "..a white library boy with glasses..", Brainpower made Dutch rapping accessible to a much greater demographic.
[14] From the late 1990s, a flourishing underground scene in provincial town Zwolle included rappers Blaxtar, Jawat!, and Kubus, and centered around the group Opgezwolle.
Formed in 1998 by rappers Sticky Steez and Phreaco Rico, together with DJ Delic, the band Opgezwolle (punning their town's name into "Swollen"), was a group making raw hiphop.
In the same year, rapper Typhoon, also from Zwolle, and inspired by aforementioned peer Blaxtar, released his philosophical debut album Tussen Licht en Lucht ("Between Light and Air").
The successes of the Zwolle rappers crop boosted other Dutch artists' confidence and inspired them to be proud of their origins – whether local, foreign, or mixed.
Rapper Typhoon pointed out, that band names of trailblazers like 'Osdorp Posse' and 'Opgezwolle' refer to their origins (Amsterdam Osdorp and Zwolle) for an important reason, and tied this to the shift from rapping in English to Dutch, making it more relatable and resonant with the audience.
[5] Instead of hard and angry, some 2000s releases stood out fragile and sensitive, for instance the single Je moest waarschijnlijk gaan ("I Guess You Had to Go"; 2001) by Brainpower, mourned the loss of his best friend; and the raps of Typhoon are called some of the most poetic.
[4] Opgezwolle split up in 2007, but members Rico & Sticks formed a new group: Fakkelbrigade, with Typhoon, Mick 2dope Murray, MC James and beatmaker A.R.T.
He also shot three of the most expensive music videos in the history of Dutch Hip Hop, and through a management deal with Cilvaringz, performed in 34 countries worldwide.
Social acceptance of rap / hip hop in the Netherlands was perhaps epitomized, when artist Typhoon performed for the Dutch royal family twice – both in 2013 and in 2016.
The rhythms are influenced by the American rap scene, and the lyrics are often about crime, drugs, money, women and other criminal things.
Dutch gangsta hip hop mostly comes from the five largest cities: Amsterdam, Rotterdam, The Hague, Utrecht and Eindhoven.
The commercial success of Dutch hip hop is largely made by Brainpower, Yes-R, Ali B, Lange Frans & Baas B and Extince.
For a large part of the Dutch hip hop community Yes-R, Ali B and Lange Frans & Baas B are sometimes considered fake because they do a lot of work for children TV stations.