[3][4] Hooker originated and provided the photographs for the magazine's commercial campaign "What sort of a man reads Playboy?
[6] It featured young, educated and urban men who had money and were not averse to spending it and took pleasure as a duty.
He also photographed Playmate and Playboy bunny Barbi Benton (actress and singer who was Hugh Hefner's girlfriend) and Emmy and Golden Globe award-winning actor Alan Alda.
[12] He shot the cover for the first paperback edition of Playboy's Book of Forbidden Words (1974), with model Mercy Rooney.
[17] A book series on imaginary heiress Christina van Bell was written by "Blakely St. James", a pseudonym for multiple authors including Robin Leonard, Charles Platt, Ted Gottfried, William E Butterworth, and Hart Williams.