VRT 1 focuses on drama, entertainment, news and current affairs in a similar vein to BBC One in the United Kingdom.

VRT 1 is the equivalent of its French-language counterpart, La Une, the first channel of the Belgian Francophone broadcaster, RTBF.

With its sister channel Ketnet, Eén was one of 21 stations in Europe to utilise in-vision continuity presentation.

Four regular staff announcers (as of January 2014) were presenting in-vision and out-of-vision links from lunchtime until around midnight or in the early hours (if necessary) each day.

As of its 2007 rebrand[citation needed] as één, the channel uses different idents, logos, blips and a different colour scheme every season.