The coordinator collects information on the status of all the animals kept in EAZA zoos and aquariums of the species for which they are responsible, produces a studbook, carries out demographic and genetic analyses, produces a plan for the future management of the species and provides recommendations to participating institutions.

The campaign's aims are to draw attention to the problem, to promote biodiversity awareness, raise funds for special projects and to do lobbying work in national governments and international organizations.

The campaigns address EAZA members to get involved in the themes and to spread information about the importance of biodiversity and its conservation to the visitors.

In 2022, during the Russo-Ukrainian War, EAZA launched a funding campaign to save animals from Ukrainian zoos.

[9] Funds were allocated on the basis of need according to the requests received from zoos, and were distributed to recipients through channels subject to change due to possible war-time disruptions.