For its part, TNN added ECW to its "Friday Night Thrill Zone" lineup in an attempt to help build on the increase in teenager/young male viewership that RollerJam had brought to the network.

[1] Into 2000, the network claimed a vast improvement in the young male demographic on Friday nights due to ECW's addition.

[5] TNN also had reportedly placed a great deal of importance on ECW retaining top star Taz.

Heyman and former ECW wrestlers also alleged a lack of promotion of the show by the network specifically and by its parent company Viacom in general.

[5] The relationship between the promotion and the broadcaster was reflected in The Network stable, which became part of ECW's storylines during period the program aired.

[4] In later years, Heyman also acknowledged that an effort he made to put ECW on the USA Network proved unsuccessful.