The National Media Authority (Arabic: الهيئة الوطنية للإعلام, romanized: al-Hayʾa l-Waṭaniyya li-l-ʾIʿlām), formerly known as Egyptian State Broadcasting (ESU; Arabic: الهيئة الوطنية للإعلام, romanized: Alhayyat Alwataniat Lil'iielam), is the public broadcaster of Egypt, operated by the Egyptian government.
In December 1947, the contract with Marconi was suspended in favour of an Egyptian national broadcasting station.
The station is known also for its call "This is Cairo" (Arabic: هنا القاهرة, romanized: Hunā l-Qāhira).
Today, its total daily broadcast time on its various channels amounts to 490 hours.
Under previous secularist regimes, women employees wearing hijabs were not allowed on-screen until 2 September 2012, following the inauguration of the Morsi government.