EU Gateway Programme

In 1990, the pilot EU Gateway Programme was created, pursuing the European and Japanese commitment to ensure equitable access to their markets.

In July 1991, the European Community member states and Japan, agreed to "pursuing their resolve for equitable access to their respective markets and removing obstacles whether structural or other, impeding the expansion of trade and investment, on the basis of comparable opportunities" through the Joint Declaration that was signed.

In addition, the basis for an intensive interaction in areas such as industrial co-operation, advanced technology, energy, employment, social affairs and competition rules were set.

In the light of this diplomatic development, the EU Gateway Programme gained support and built a solid reputation both on the European and Japanese markets.

From 2016 to 2020 the initiative was rebranded EU Gateway | Business Avenues[8] following the successful implementation of the pilot in South East Asia.

Today, its legacy provides a solid base geared towards tighter international business cooperation and the “next” normal: a more sustainable future founded on digital and global health.In 2020, the EU Gateway Programme reached 30 years of history.

EU Gateway
Business Avenues is an initiative funded by the European Union helping European companies to establish long-lasting business collaborations in Asia. Selected European companies get the opportunity to participate in a one-week business mission in any of the three target markets, Korea, South East Asia and China, and soon Japan. The programme is focused on specific sectors, with an emphasis on green and clean technology and services.