He is best known for the success of his public relations firm, Earl Newsom & Company (ENCO), which managed and counseled several large corporations in the midst of scandal and controversy.
He refuted Gustav Le Bon (1898) The Crowd – A Study of Public Mind, where the capacity of man to think collectively is denigrated.
Newsom also maintained that "an enlightened and socially responsible performance is the only sound base for a favourable public relationship.
"[2] Newsom has been recognized by The New York Times as being one of the most influential public relations counselors in the history of private industry.
With these services, communication, and education, ENCO was able to empower their clients with means in the public relations field.
[6] Plagued by health problems all of his life, Earl Newsom died April 11, 1973, in Sharon, Connecticut, after a six-week battle with a brain tumor.
Additionally, the company began to publish a polished journal entitled The Lamp that was distributed to different contributing publics.
And beginning in 1945, the new internal public relations department began funding films as educational tools.
Publication of a periodical entitled Photo Memo, which was filled with paintings and documentary stills produced by leading artists and photographers, was distributed among "teachers, librarians, and other opinion leaders.
Newsom reached out to educators by demanding the preparation of reprints and booklets that could be utilized in science classes.
At Newsom's recommendation, SONJ produced 3 post-WWII ads which were aimed at informing returning soldiers of postwar opportunities.
He also helped him see that Ford could weather a period of manufacturing at a loss during the restoration of car-manufacture plants from service as military-vehicle factory.
Newsom held "that there are no quick fixes for longstanding problems and that actions taken must be in keeping with the character of the personalities and organization".
The death of 16-yr-old Don Wells Lyford brought scrutiny to the innovative rear engine Corvair, but the court ruled that the car was not a defective product.
In 1951, the Newsom organization released a report entitled "Colonial Williamsburg, The First Twenty-Five Years" which documented the restoration of the historic town.
[11] Newsom and his firm were also retained by Columbia Broadcasting System, specifically to help mediate the growing tension between Edward Murrow and two top CBS officials.
Newsom also continued to ease relations between Murrow and CBS officials, and wrote speeches on behalf of the station.