[2] In 2005, the original Detsky Mir building received the status of cultural heritage at the regional level.

"[5][7][8] The Wall Street Journal writes that "the main owner of Detsky Mir, conglomerate AFK Sistema, put off plans for an IPO in 2014.

"[2] Bloomberg writes "Sistema’s founder, billionaire Vladimir Evtushenkov, shelved a planned IPO of Detsky Mir in 2014 after Russia’s annexation of Crimea.

[13] The IPO raised $355 million, valuing the company at around $1 billion,[2][13] with plans for stock to begin trading on February 10, 2017.

[14] When Detsky Mir launched on the RTS Micex stock exchange in Moscow, over the half of the shares went to non-Russian entities and individuals.

[19] The company sells toys, games, large items, products for newborns, apparel and footwear, and stationery.

[11] Bloomberg writes in February 2017 that the franchise "offers everything from strained carrots to bicycles to frilly party dresses in stores that often feature entertainment areas where kids play with Lego bricks and shoot Nerf balls.