It is located east of the Gaslamp Quarter and southeast of the Core district and Cortez Hill in downtown San Diego.

The East Village community now has a population of 40,000 (and growing), with most residents living in mid-rise or luxury condominiums and lofts.

Continuing urban development and the steady growth of new businesses draws locals from neighboring downtown areas.

[2] In the latter part of the 20th century the East Village became known for its vacant buildings, dive bars, and eclectic dwellings of artists.

The neighborhood rapidly gentrified after the opening of Petco Park in 2004, becoming home to many upscale restaurants and trendy shops.

The main focus of the project revolved around innovating and creating new tech jobs for the area while being a cutting-edge urban development for the workforce of tomorrow.