The plans for this development were written by G.A Jellicoe in 1962 and also led to the demolition of several buildings included the Bell Hotel[3] and medieval streets in the north-east and south-east areas of the city centre.

Eastgate Shopping Centre consists of a large indoor street, with a ninety degree intersection in the middle.

At this time the centre also included a new market hall and a large Woolworths store which had entrances onto both Eastgate and Southgate street.

[4][5] In 1994 redevelopment work was carried out which included some of the columns being faced with architectural features and the Beatrix Potter clock and figures were added next to the market.

[8] In January 2019, Gloucester City Council bought the shopping centre in the region of £12 million from Rockspring Property Investment Managers and The Other Retail Group.

Above the arches there is a crowning pediment with a clock in the middle flanked by seated figures sculpted in high relief.

[13][16] The clock featured an animated Tailor of Gloucester, mice, owl and cat and took approximately fifteen months to build.

[18] A petition to save the clock was created but the shopping centre donated it to the Pied Piper Appeal.