The open-air shopping venue was built on the site of a former drive-in theater, which was owned by Independent Enterprises.

[2] This was later followed by a food court, which included Baskin Robbins, Mr. Cookie, Glen Gene Deli, Chocolate Sunday, Chinese Combo King, and Cozzolis.

This, plus the need to do repairs after a damaging fire in 1971, initiated a move to fully enclose the older shopping center, which would then be known as Eastgate Mall.

WBDX 102.7 housed its studios in small glass box in the middle of the mall, and then later in a 10 by 10 feet (3.0 by 3.0 m) room with windows that faced the walkway in the center of the mall until they moved to the old WJRX studio on Ringgold Road in East Ridge in 1998.

WFXS 102.3 also had their studios in the mall and shared office space with WBDX from 1993 until 1996, when they moved to their current home at 821 Pineville Road on Moccasin Bend.

In fact, since its last change of ownership in late 2005, Eastgate has gone through a major and extensive conversion to attempt to become a trendy town center once again.