[9] In 2006, he went in as one of an eventual 14 housemates on the first season of the popular reality show Big Brother Nigeria, finishing in eighth place.

[17] He also maintained a weekly column called Contrast with a Nigerian national daily newspaper, This Day.

[20] He also freelances as an MC for ceremonies and events[21] In 2013, producers of Rubbin' Minds, a Nigerian television talk-show, announced that Obi-Uchendu would be the new host.

[22] In 2013, Obi-Uchendu became one of the co-hosts of The Spot, a TV show on DSTV, alongside Lamide Akintobi and Zainab Balogun.

[24] Ahead of the Big Brother Naija Season 5 reunion, a few fans called for Ebuka Obi-Uchendu to step aside as host.

He is also a volunteer to organizations like Enough is Enough Nigeria, he influences to advocate for human rights, social justice and youth empowerment.