Echinacea pallida, the pale purple coneflower,[3] is a species of herbaceous perennial plant in the family Asteraceae.

Flower head rays are narrow, linear, elongated, and drooping, ranging from 1 to 3 inches (2.5 to 7.6 cm) long.

The flower heads are from 3⁄4 to 3 inches (1.9 to 7.6 cm) wide with pale rose-purple or nearly white ray florets.

[3][4] It is found in the Mississippi Valley, the southeastern Great Plains, and the region south of Lake Michigan.

Most of the known populations are in the region from southern Wisconsin and Iowa south to Louisiana and eastern Texas, with additional reports (many of them likely from introductions) in the Southeastern United States, New England, New York, Michigan, and Ontario.