It is endemic to the western portion of the Iberian Peninsula in Portugal, Galicia (Spain) and the Sierra Morena.

[2] Echium rosulatum is a perennial and generally multi-stemmed plant with decumbent or ascending stems.

Leaves are partly to fully sericeous with scant indumentum, few setae and short hairs.

The basal leaves are elliptic or oblanceolate, they form a rosette and have a slightly marked petiole.

The stem leaves range from oblong or elliptic in the middle, to narrowly ovate or ovate-lanceolate in the upper portion.