Born in Colonial Beach, Virginia, the son of Jewish immigrants from Lithuania (his father, David) and Austria (his mother, Anna).
[3] Mirvish often told the tale of his bris; there was no mohel in Colonial Beach, so the family hired one in nearby Washington, D.C., to come down to perform the ceremony.
He dropped out of school to manage the store, becoming the sole support of his mother, his younger brother, Robert (who became a successful novelist and short-story writer) and sister, Lorraine.
The grocery business did not do well, and Mirvish closed shop to reopen as a dry-cleaner, in partnership with his childhood friend, Yale Simpson.
Now financially stable, Mirvish bought a Ford Model T and began to court a radio singer from Hamilton, Ontario, Anne Macklin, whom he married in 1941.
In 1943, during World War II, Ed and Anne Mirvish opened a dress shop known as The Sport Bar on Bloor Street near Bathurst.
In 1948, Mirvish cashed in his wife's insurance policy to open a new business, a bargain basement known as "Honest Ed's", stocked with all kinds of odd merchandise purchased at bankruptcy and fire sales, and displayed on orange crates.
Mirvish claimed to have invented the "loss-leader", below-cost discounts on selected items designed to lure buyers into the store.
The store expanded and, in the late 1950s, Mirvish started buying up houses on Markham Street running south from Bloor.
Ceremonies began with Mayor David Miller, who proclaimed August 12 "Ed Mirvish Day" in the City of Toronto.
Mirvish was renowned for his publicity stunts, doing everything from riding elephants, to hiring protesters to picket his own restaurant over its dress code.
Every Christmas, Mirvish gave away ten thousand pounds of free turkeys in his store to shoppers who stood in line for hours.
[14][15] To liven up the neighborhood and provide patrons with a place to go before and after performances, Mirvish bought and renovated a nearby warehouse building, which he turned into a restaurant.