Luz Noceda (voiced by Sarah-Nicole Robles[1]) is a 14-year-old Afro-Dominican-American girl from Gravesfield, Connecticut who ends up on the Boiling Isles and becomes Eda's apprentice and a new exchange student at Hexside Academy.
[3] She often feels as though she does not fit in, which results in poor self-worth when she messes up and a desire to be seen as special and valued, and it is implied her low self-esteem has caused her to have a guilt and martyr complex.
After meeting the Titan's spirit in the In-Between Realm, Luz is temporarily given the last of his power, which revives her and allows her to defeat and destroy Belos with help from Eda, King, and Raine Whispers.
[11] During the Day of Unity, Eda allows herself to be branded with a Bard sigil by the rebel group Covens Against the Throne so she can sneak in and disrupt the ceremony.
[18] Malick compared the character to previous roles in her career, "When I saw Eda I immediately went 'oh, that's my girl'... she even dresses a little bit like Nina Van Horn from Just Shoot Me!...
[35] His ultimate goal is to obtain followers and have absolute power, which results in him finding himself in ludicrous situations such as bringing dolls to life to do his bidding,[36] becoming a teacher at Hexside,[6] and using Eda in her monster form to rule a playground.
[16] In Season Three, As King spends time with the Collector as his chosen playmate, he comes to understand that he is misguided rather than malicious and discourages Eda and Lilith from attempting to reimprison him.
He resembles a barn owl, with giant legs that he can walk around with when given the power to, à la Baba Yaga's hut,[34] and uses the owl-headed doorknocker to interact with the world around him by stretching his neck.
[4] In season two, Hooty begins to warm up to Lilith and aims to become her friend, and manages to earn her respect when he helps her secure fire bee honey.
However, he is oblivious to common human norms, such as high fiving and nicknames, and quickly takes to being called Gus after Luz tells him she knew someone with a similar name.
However, when Amity is exposed of cheating on Lilith's part, she runs off and lashes out at Luz, accusing her for humiliating her in front of the Emperor's Coven and embarrassing her at school, while lamenting how much pressure she puts on herself to be the best.
Eventually, she starts to become fascinated with her desire to be genuine friends, and after a night of peril with her at the library, they make up and bond over their shared love of The Good Witch Azura.
[53] Soon after, he flees for his life in fear that Belos would kill him like his predecessors for defying him; he takes refuge in Hexside, where he forms a friendship with Gus while telling the truth behind the Day of Unity to the students and facility.
[45] Lilith Clawthorne (voiced by Cissy Jones as an adult,[55] Abigail Zoe Lewis as a teen, Dee Bradley Baker in owl beast form) is Eda's estranged older sister and, until the end of season one, leader of the Emperor's Coven.
[57] Hieronymus Bump (voiced by Bumper Robinson[58]) is the principal of Hexside School of Magic and Demonics who uses his palisman as his eyes due to being visually impaired.
[5] "Adventures in the Elements" reveals that he was the young student responsible for defeating the opposing school and helping to build Hexside, as shown in its information pamphlet.
[6] When Emperor Belos announces his intent to petrify Eda, Bump is among the people who disapprove of this, claiming she helped him regain his love of teaching after she left Hexside.
Camila Noceda[60] (voiced by Elizabeth Grullon[61]) is Luz's widowed mother, who sends her to summer camp to curb her overactive imagination, but is unaware of her being on the Boiling Isles as she remained in contact via text messages for the first season.
Belos initially used technology as a means to utilize magic while prolonging his life by feeding on palismen, granting him power while using mental effort to retain his human appearance.
His goal is to invoke the Day of Unity, a convergence of the Human and Demon Realms that would purge wild magic through the current Coven heads he selected.
However, its true purpose is to drain magic from the Boiling Isles, killing witches and demons in the process, under the delusion that he would be praised by humanity as a hero.
[7][2][53] Belos convinced Lilith to join the Emperor's Coven by offering to cure Eda, only to go back on his word while forcing Luz to give him the portal.
[8] In "Yesterday's Lie", it is revealed in Vee's flashbacks that prior to the series premiere, Belos had the Basilisk race resurrected to study their ability to drain magic and personally oversaw the search for those that escaped.
[12] In "Follies at the Coven Day Parade", Belos reveals his face to the denizens of Bonesborough while having Terra relay a message to Luz that they would meet again soon and he was looking forward to it.
[53] Belos' plans come to fruition as he reveals he never intended to free the Collector before Luz stops him from returning to the human world by branding him with a sigil in an attempt to force him to cancel the draining spell.
This resulted in the Collector being sealed away with a sphere by King's father after his siblings destroyed most of the latter's kin, placed in the In-Between World that separates the Human and Demon Realms.
After Luz is restored to life by a repentant Titan, the Collector helps keep her friends and the Archive House safe, and is shown gratitude by Amity once Belos is defeated and destroyed.
[38] She is revealed to have been demoted to delivery girl for Belos at some point, kidnapping who she assumed was "Hunter", but was actually Luz posing as him through Gus's spell, in hopes of being promoted to a better position.
[16] Following the Collector's takeover, Kikimora influences Boscha to rule the survivors with an iron fist in disguise under the alias "Miki," mainly so that she can get back at Luz and her friends when they return.
[8] Odalia is later revealed to be aware of the truth behind the Day of Unity, though she does not care what happens as long as she is rewarded with a life of royalty in the Human Realm.