He was created Eddsworld, a media franchise consisting of flash animations and web comics featuring fictionalised versions of himself and longtime collaborators Tom Ridgewell, Matt Hargreaves, Tord Larsson and others.

He attended the Orleans Park School[3] as depicted in his first Newgrounds entry "Edd" and met Matt Hargreaves during a sports day event, who was then transferred into his class.

[4][5] Gould met Tom Ridgewell, a fan of his work, online shortly after he started making animations involving stick figures.

When the website stopped accepting GIFs, he spent seven months learning how to use Macromedia Flash with help from tutorials by animator Lavalle Lee.

"[10] In September 2008, Gould began studying as an independent animator at the University for the Creative Arts in Maidstone, moving into student accommodation with his childhood friend Hargreaves.

In 2010, Gould was commissioned to animate a short voiced by British double act Mitchell and Webb titled "Almeratron" for the BBC Comedy website.

[14] Gould also received a multitude of offers to work in television or adapt Eddsworld into a TV series, which he would decline in favor of internet production.