In 2006 the newspapers in the Edda Group had 1,250,000 daily readers, a circulation of 257,128 and 800,000 unique web users.

The company owns Lokalavisene Oslo and also has partial ownership of Budstikka (31.5%), Gudbrandsdølen Dagningen, (24%), Hamar Dagblad (66.9%), Ringsaker Blad (66.9%), Østlandets Blad (79.9%) and Østlendingen (66.9%).

[2] The websites are organized under Edda Digital and consist of 27 online newspapers as dt.no (Drammens Tidende), sb.no (Sandefjords Blad), tb.no (Tønsbergs Blad) and ostlendingen.no (Østlendingen),[3] and commercial services as tinde.no, toppfotballkort.no and opoint.no,[4] Edda Media dates back to 1983 when the Orkla Group entered the mass media market through the company Orkla Communications, later Orkla Media.

The company acquired through the 1980s and 1990s a number of smaller, independent newspapers and local television channels throughout the country, and quickly became one of the big three within the newspaper market in Norway, along with Schibsted and A-Pressen.

In 2005 Orkla announced it would leave the media market, and sold its shares in Adresseavisen and Bergens Tidende.