[7] At 21, while working as an appliance salesman at Sears, Sotto acted upon a suggestion to pursue his interests in modelmaking and storyboarding and was hired as an assistant project director at Knott's Berry Farm.
[7] As head of the WDI Concept Development Studio "think tank", Sotto applied principles of Imagineering outside the theme park setting.
This culminated in such projects as the "Media as Architecture" facade of ABC's Times Square Studios in New York City and the design of the futuristic Encounter Restaurant in Los Angeles International Airport's Theme Building.
[11] Other WDI projects Sotto worked on included the Mission: SPACE attraction at EPCOT and the $90 million Pooh's Hunny Hunt ride at Tokyo Disneyland.
Seeking to explore the convergence of the Internet, architecture, and wireless devices, Progress City was founded to develop leading edge technology solutions for clients such as BBDO, Kodak,[14] Motorola, Dentsu, San Diego Padres, NASA, and The Walt Disney Company.
Clients have included Aston-Martin, Ferrari, Porsche, Embraer, Disney, Knott’s, Blue Origin, Paramount Pictures, NBC/Universal, Irvine Co., Kerzner, and Wynn Resorts.
[15] Through his company, Sotto has developed television series for VH1 networks, ABC, Showtime and CNN, and created a news format utilizing the Google search engine for Current TV.
[19] Other projects have included building a film history-themed pop-up store for Turner Classic Movies[20] and partnering with chef John Sedlar to create Los Angeles' Rivera Restaurant.
The group seeks to incorporate talents from the creative, business, and health care industries to create frictionless and compelling entertainment experiences which combine security and pandemic precautions.