Eduardo H. Cue (born October 23, 1964[4][3]) is Apple's senior vice president of Services, reporting to CEO Tim Cook.

[7] Cue is widely known at Apple for turning around its failed products, such as the MobileMe data syncing service as well as iCloud in 2011, which now has more than 250 million users.

[9] Cue's responsibilities as the leader of iTunes have included attending to the rise of streaming services, leading Apple's competition with Spotify and the recent acquisition of Shazam.

[10] In response to the rise of video streaming services such as Netflix, Amazon, and HBO, Cue has led Apple's new effort to create its own original content.

[13] The son of a Cuban mother and a Spanish father, Cue resides with his wife Paula (whom he met at Duke University[14]) in Los Altos, California, and tries hard to maintain a low profile.

[7] Cue was recognized by the cancer research center City of Hope with its 2014 Spirit of Life Award, honoring an individual whose work has fundamentally impacted the music, film, and entertainment industry.