An outstanding example of the expressionist-leaning trend within the wider scope of rationalist architecture in Spain, the building has become an icon of both the Gran Vía and the city.

[1][2] 54 metres high,[1] the building lies on the corner where the Gran Vía meets the Calle de Jacometrezo [es], near Callao Square.

The project was entrusted to Vicente Eced Eced and Luis Martínez Feduchi, who were influenced by the November Group and most specifically by Erich Mendelsohn's works.

[1] Depicted in many artistic works, the building's façade was prominently used as setting of the movie El día de la bestia.

[3] The building was declared Bien de Interés Cultural in 2018.