Much as Pulgarcito had been before competition led to its 1907 closure, Mundo Argentino was a heavily illustrated magazine packed with advertisements and coupons and centered on a particular genre without being limited to it.

[3] Other well-known magazines distributed by Atlántida included Iris (1920), Grand Guiñol (1922), Tipperary (1928), El Golfer Argentino (1931), Cinegraf, and Vida Nuestra (both from 1932).

[3] That year, the Argentine government sold a stake in the public Channel 13, appointing Constancio Vigil III its Executive Director; populist President Juan Perón renationalized the station in 1974, however.

[3] In evidence well before the 1976 coup, the publishing house's bias towards military rule intensified and became most apparent in its best-selling women's magazines, Gente and Para Tí, and the current-affairs weekly, Somos.

Para Tí set the trend by publishing a lengthy feature on General Jorge Videla's home life early in his tenure, extolling the new dictator as a man of "discipline, valor and sacrifice.

A severe recession and looming conflict with neighboring Chile, in 1978, was countered by exhortations to "support the process that began on March 24, 1976, when we took a decisive step towards political maturity."