In 1948 the Grupo ALEA, managed by peronist official Carlos Aloe took over the control of Editorial Haynes after acquiring 51% of the company shares.

When the coup d'etat named Revolución Libertadora ended the second presidential term of Juan Perón, Editorial Haynes' building and assets were expropriated by the Military Government.

During that meeting Haynes agreed to buy Magnussen an old Minerva printing machine so he had the idea of publishing a magazine intended for a family audience.

As a result, El Hogar showed customs and habits of the most traditional families of Argentina, including their trips, weddings, parties, and social events.

To attract readers, the newspaper also had weekly contests (generally related to results of Primera División matches), awarding prizes of M$N1,000 to winners.

[10] On June 21, 1929, Alberto Haynes died, being succeeded by his son in law Henry Wesley Smith, who would manage the company until the beginning of the first Juan Perón's presidency.

[8] Broadcasting live abroad Argentina through radio stations in other provinces of Argentina, some of the most popular artists of that time that contributed to El Mundo were actors Niní Marshall, Luis Sandrini, Lola Membrives, Zully Moreno, Narciso Ibáñez Menta, while notable speakers/announcers were Juan Carlos Thorry, Antonio Carrizo, and Cacho Fontana, among others.

Musicians and singers performing live were Aníbal Troilo, Alfredo De Angelis, Atahualpa Yupanqui, Los Chalchaleros.

[13] In 1947, the government administration led by Perón, in an attempt to control the media, bought some newspapers, as well as revoking concessions granted to several radio stations, some of which would be later given to private entrepreneurs with close ties with the officialism.

In the case of Editorial Haynes, Well Smith accepted the offer from Grupo ALEA (led by Carlos Aloe, a government official), selling 51% of the family business.

The magazine strongly focused on Peronism doctrine, with articles about the Eva Perón Foundation or the Torneos Evita, sports competitions for children.

[8] In 1960, Haynes began publicating Tía Vicenta, a political satire magazine created by caricature artist Juan Carlos Colombres, aka "Landrú", who had worked at the publisher as illustrator on Diario El Mundo.

[24] After then de facto president of Argentina Juan Carlos Onganía was depicted as a walrus (a nickname given due to his big moustache), the dictatorship closed the magazine in July 1966.