Juan Eduardo Fierro Rivera (born June 23, 1988, in Santa Cruz de la Sierra) is a Bolivian football who plays for Bolivian Primera División club Nacional Potosí and the Bolivia national team.

Fierro started his career in the youth ranks of Club Blooming, where he worked his way up to the first team.

During his first period with the millonarios he made most of his appearances coming off the bench, and he was also often hindered with injuries.

[1] On February 6, 2013, Fierro made his debut for the Bolivia national team in a friendly match against Haiti, having substituted Carlos Saucedo right after the first half.

[2] He represented his country in 1 FIFA World Cup qualification match.