While he always maintained a strong interest in this subject, he also felt drawn to his parents' profession, and joined his father at work on ¡Hola!, by then already well-known.

As a result of Junco's work, fourteen countries have national variants of ¡Hola!, including Russia, Turkey, Thailand, the United Arab Emirates, Greece, Morocco, Canada, India, Malaysia, Mexico, Serbia, and Brazil.

Published in ten different languages, the magazine is exported to a total of 70 countries, where it is read by about 12 million people each week, making it one of the most-read publications in the world.

There are also online editions, hola.com – the leading women's-interest internet portal, with 60 million page hits per month[when?]

Among them are the European Forum's Gold Medal, the Gold Medal from the Queen Sofia Spanish Institute in New York, and the Luca de Tena prize, presented to him by the King of Spain, as well as the International Press Directory's International Publishing Award.