George Lucas Educational Foundation

An organization named "The Media Tree" was founded on 4 August 1983 in Mill Valley, California by John Korty and others.

[citation needed] In 2006, Lucas donated $175 million to his alma mater the University of Southern California through the foundation.

[11][1] In September 2004, the foundation launched a free glossy magazine, also titled Edutopia[12][8][1][4] with educators as the target audience.

[17][9][18] Robert Pondiscio has been critical of Edutopia's tagline "what works in public education" given the lack of empirical support for these recommendations and uncertainty about how they were developed.

[9] Edutopia increases teachers engagement with educational best practices by packaging it in an appealing multisensory video format.